In the Color Psychology article, the author first states that's color theory is based on emotional and mental effects. The color of your surroundings also influences how you feel and your state of mind. Different colors such as blue can being calming and less straining on the retina. Purple is said to increase creativity. The colors orange and makes you have an appetite, colors that many restaurants use. Many companies use color phycology to help with advertisement, whether it's to make people hungry, to provide a sense of trust, or even with positive or negative ways that influence costumers.
The article reference can be found here: Color Psychology: The Emotional Effects of Color. Colors can have many affects on you and represent themes as well. For example the color red translates to love and romance as well as comfort and life. The color white brings shows a sign of purity and innocence. The color orange symbolizes happy and excitement. Color's also affect you're thoughts on things, such as if you are hungry, feeling angry or make you feel nervous, there are many examples of these. Color phycology has been used in advertisements all over the world.
